Post optimization is necessary considering search engines ranking. We have to help search engines identify our contents easily and fetch it to a user whose query matches our post/content.
It is also important to remember that we don’t only write for humans but also for search engine bots.
Even more so for blogger blogs where they have little advantage SEO-wise given what the platform provides compared to WordPress blogs.
Post optimization is otherwise called on-page SEO and when you become used to it, it’s really easy to implement as you produce your content.
It’s very important you get it right because it might just be what you need to push your contents up the ladder in search engine results (SERP).
In the past, fooling the ranking bot was really easy but in 2013 Google decided to shine more light on what’s quality and what’s not and what is just going for the ranking.
The results have been a series of updates for the past few years and a lot have shifted for what SEO was known to be and for what it is today.
Today, in different forums across the internet, we see a lot of cries when a certain Google update has hit a fellow’s site leaving serious adverse result on the site’s ranking.
As it seems, the big G is ready to force correct practices on everyone whether he/she likes it.
It’s best we all follow the right path for a lasting result if not a lot of work could be put down the drain with a little tweak in the Googles algorithm’s update.
Doing proper on-page SEO coupled with quality content is very important, every other thing comes second including building backlinks which also requires caution.
So now, how do you optimize your blog post?
Doing this requires that you follow steps and also maintain a balance as over-applying a step can be harmful.
Let’s go down to what’s required:
- Proper Keyword Research.
- Put keywords in the URL.
- Use the keyword where necessary.
- Image optimization.
Let’s see more details:
- Proper Keyword Research: It all begins with keyword research. Keywords in this context mean those terms or phrases search engine users use when searching for a particular topic.
The whole essence of keyword research is to find what your targeted audience is interested in and search for in search engines.
However, one should be careful that the keywords are not overused which will lead to keyword stuffing.
There are several keywords research too like KeywordEverywhere, SEMRUSH, Google Adwords Keyword and many others.
- Keywords in the URL: Your URL should be SEO friendly. It should contain your exact keyword while omitting unnecessary words in it. It should not be too long and should not contain numbers in the form of dates.
- Use Keyword where necessary: Yes, when necessary. There are places in your post where keywords usage is really important and effective for ranking.
Keywords should be used in the following places:
- Title: Of course, writing about a topic demands a title related to it.
- Heading and Sub-heading: These headings can contain keywords or synonyms which are just fine.
- Title tags: This is what a search engine user sees in the SERP. It should be convincing enough which will determine the Click Through Rate (CTR).
- Meta description: Meta description does not help you rank higher but it can do determine whether a search engine user clicks on your result when it shows up on SERP.
- First 20 words of your post. It could be the exact keyword or a synonym which is quite fine since the introduction of Latent Semantic Indexing (LSI).
- Last 20 words of your post. Synonyms will also do just fine in the closing paragraph of your post.
- Proper interlinking to related posts on your blog. This is also helpful for the overall site as it will reduce the bounce rate.
- Image optimization: Images bring organic traffic too. When including images in your post take time to give it a name that matches your keyword. Another thing is the alternative text, a brief description that contains your keyword should be given too.
After doing everything right, you might not see results immediately. SEO takes time to kick in but it’s worth the effort and time. Just keep optimizing your post it will pay.