In a country like Nigeria, bloggers face unique problems especially new ones. When you take some factors into consideration, it is really tricky starting a blog and earning a sizeable income as things thought that will work might not work out when finally tried.
NOTE: This article is for those that are just going into blogging newly or those who have been blogging without earning for some time now. Old bloggers in the country face a different challenge.
For example, getting Adsense 4 years ago was relatively easy than getting it now.
If you are also about to start blogging in Nigeria then you might want to pay close attention.
A lot of bloggers in Nigeria just go into blogging with very small knowledge about it. Many with the thought of having Google Adsense as their only plan for monetization and start making money as quickly as possible.
Unfortunately, a lot has changed over time. Adsense approval does not come easily and the cost of marketing using social media is increasing gradually. This makes it difficult for new bloggers to find to make money in the first few months.
Well, not that I will expect a few months old blog to make earnings but the truth is most new bloggers don’t know what they are actually doing in the first few months. The first few months for a new blog is very important if you want to start earning and until you start doing the right things earnings won’t come.
Let’s consider 5 things a beginner should know when considering monetization:
1) Ad network
3) Sponsored Post
4) Selling Personal Products
Towards the end of the article, we will also talk about getting traffic to your blog which will determine if you actually make money from your content.
Let’s get down to monetizing your site:
1) AD NETWORK: I have to start by saying it does not get easier. Google Adsense is the king of al ad networks has tightened up their approval process over the years. Even when you get approval, you never can tell when you will be banned and we all know, when banned that’s the end of the road.
OK, now there is still the ad network and you can still earn from them. But there is a problem, even the closest ad network in terms of revenue paid doesn’t pay half the amount Google Adsense pays with the same traffic size.
So, after Adsense, it is not possible to earn that much again.
SOLUTION: As a Nigerian blogger, if you are planning to use an ad network as a means of monetization for your blog then you need to define your target.
Cost Per Click (CPC) and Cost Per Impression (CPI) are the two well-known models used by ad networks.
CPC is the rate paid per click on an ad displayed on your blog.
CPI is the rate paid per one thousand impressions to your blog.
An impression is the number of visitors recorded by your ad network.
Note: Not all visit are recorded as an impression but all impression are visits to your blog.
2) Affiliate Program: Affiliate program can be a very good alternative to ad networks. But requires that you show your content to a target audience. It also means that you are able to write about a product(s) extensively and also able to convince visitors to our advertising.
It is good you know that niche blogs convert more than general blog when considering affiliate marketing.
We have some very good affiliate programmes in Nigeria like the Jumia affiliate.
On the internet, there is barely an item that you won’t find articles promoting it.
There is a whole lot of competition from older, well-known sites. They have authority already and they rank on so many fronts.
3) Sponsored post: Getting sponsored post from companies or businesses can also be a good revenue source but it might come sparingly.
Most businesses are like to got niche blogs where their product or services fall. Also, sites with authority are considered mostly.
As a new site, you may not have many opportunities for landing a sponsored post.
SOLUTION: To get a sponsored post, there are things you must have in place. It will be better if you are running a niche blog as content will be more defined and targeted.
Articles on your blog must have good quality as sponsors will look at this too.
You also have to wait to get some traffic to your blog as this will determine that the sponsored post is seen.
Now, let’s talk about getting traffic to your blog. I’ve been around for a long time and since you are new, you are likely not going to have an email list of your blog visitors.
We’re set about getting organic traffic from search engine and social media.
1) Getting traffic from search engines: To get a good amount of traffic from search engines you need SEO. We have the on-page and off-page SEO.
2) Getting traffic from social media: If you have a good number of followers on social media, then you can also generate traffic. Cost of running advertising campaigns on social media has really increased from what it used to be.
For a new blogger or a blogger who has not had some earnings before, running ad campaigns might not be the best option here.
On the other hand, building a good amount of followers on social media is going to take time.
WHEN IS YOUR BLOG READY TO MAKE MONEY:
How long we should wait before making money or monetizing our blog will depend on many factors but the most important one is the amount of traffic (visitors to your site) our blog gets.
The question: “When can I start making money from my blog?” is often asked by beginners probably when they are on their first blog.
Before I go further I want to say this: gone are the days that blogs make money without a strategy and plan. This plan includes SEO plan and content plan etc.
To make money, you need a plan that will rely on in the long run. In some cases, it will require you to test some things if they work and if they don’t you can try other things.
Let’s go into some factors that show that your blog is ready to make money:
TRAFFIC: As I said earlier, traffic is the most important factor since blog make money from visitors. Depending on your niche and intended means of monetiztion any amount of traffic above 100 visitors per day can earn you something substantial.
Note: Note that money can still be made with less than 100 traffic per day. But to be on the save side we will leave it at above 100.
We should be looking at getting more traffic as more traffic will mean more money in most cases.
If your intended means of monetizing your blog is through an ad network, then you have to look at getting a high amount of traffic that is a minimum of 1k per day.
It is also important that you know that not all traffic converts the same.
Some traffic base on ad network may not give you up to $1 per 1k page views.
This is where tier one countries come in. Visitors from tier one countries make you more money compared to visitors from other tier countries.
MENTIONING: This won’t happen if you don’t share something really unique or helpful. To blogs that share quality contents, they get mentioned maybe in groups or forums helping the blog to grow in popularity.
This will make sure a lot of people believe in you and it’s the right time to sell a product, it could be a personal product or an affiliate product.
COMMENT ON BLOG: When your comment section starts getting really busy with some people asking for help depending on the type of help, it could be a time to start selling services.
It means that you’re sharing something people are interested in
The obvious truth is that you can start making money from your blog under 24 hours of blog creation. It all boils down to what your means of monetization is.
Let me make a narrative of how money can be made from a blog who is not up to 24 hours old.
I choose affiliate marketing as a means of monetization.
Let’s say you start a blog about football betting prediction. The site shows tips on soccer.
After your first page is created you now decide to sign up on one of this betting affiliate program. Then you go to Facebook and run an ad campaign.
Depending on what your budget is you can reach thousands of interested visitors. From my expereince, if everything is done right, it is impossible not to make money under 24 hrs.
Note: This is 10% of what it will actually require to make money through betting companies affiliate. For a complete guide, you can get my e-book that cost just 1k. The ebook shows how anyone can make 15k minimum from betting companies affiliate programs. My contact: +2348104094348.
So, you see it depends on your level of experience.
WOULD YOU LIKE TO KNOW THE SOLUTION TO MAKE MONEY FROM BLOGS IN NIGERIA?
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